Wine tourism in Rioja
Wine Tourism in Rioja: destination information, how to move in Rioja, Top Wine Experiences, Itineraries and tours, tips and secrets.
Nestled in northern Spain, the Rioja wine region is famed for its beautiful landscapes, rich history, and exceptional wines. Spanning the Ebro River Valley, Rioja’s unique blend of climates and altitudes is perfect for producing its iconic Tempranillo-based red wines, along with elegant whites and rosés. As Spain’s oldest wine region, Rioja boasts a 2,000-year winemaking tradition, making it a top destination for wine lovers.
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The Destination: Rioja
Rioja is a captivating wine region located in northern Spain, nestled between the Cantabrian Mountains to the north and the fertile Ebro River Valley. The region’s vineyards span across three subzones: Rioja Alta, Rioja Alavesa, and Rioja Oriental, each offering unique terroirs. The vineyards are planted at altitudes ranging from 300 to 700 meters, with the protection of the Cantabrian Mountains shielding the area from the harsh Atlantic winds. The Ebro River provides a vital water source, nourishing the vineyards and contributing to the diversity of the soils, which range from limestone and clay to alluvial deposits.
Rioja benefits from a combination of Mediterranean, Atlantic, and continental climates, creating ideal conditions for grape growing. Warm, sunny days promote grape ripening, while cool nights allow the grapes to develop vibrant acidity and complex aromas. The region experiences significant temperature variations between day and night, which enhances the development of phenolic compounds, essential for the structure and aging potential of Rioja’s iconic Tempranillo-based wines.
Rioja's winemaking heritage stretches back over 2,000 years to Roman times, making it one of the oldest wine regions in the world. The region’s modern identity as a premier wine producer was shaped in the 19th century, with pioneering winemakers like Marqués de Riscal and Marqués de Murrieta introducing innovative techniques such as barrel-aging in American oak. In 1925, Rioja became Spain's first wine region to receive Denomination of Origin (DO) status, and in 1991, it was elevated to the prestigious DOCa designation, the highest category in Spain’s wine classification system.
Beyond wine, Rioja offers cultural and natural attractions. The Monastery of San Millán de la Cogolla, a UNESCO World Heritage Site, is considered the birthplace of the Spanish language. In Laguardia, visitors can explore a medieval hilltop town with ancient fortifications and underground wine cellars. For modern architecture, Bodega Ysios and Bodega Marqués de Riscal, designed by Santiago Calatrava and Frank Gehry, respectively, are architectural highlights.
For nature lovers, Sierra de Cebollera Natural Park offers hiking trails, waterfalls, and wildlife, while the Rioja Alta Golf Club provides stunning views of vineyards. Winter visitors can enjoy skiing at Valdezcaray Ski Resort or soak in the Arnedillo Hot Springs.
Rioja’s blend of history, culture, and world-class wine makes it a must-visit destination for wine lovers and travelers alike.
Key Towns to Explore in Rioja
Logroño
Logroño, the capital of La Rioja, is a must-visit for wine lovers, renowned for its lively Calle Laurel, a street lined with around 60 pinchos bars offering local specialties paired with Rioja wines. It’s the perfect place to indulge in the region’s culinary treasures, with each bar serving unique dishes and local wines. Every September, Logroño celebrates the Fiesta de la Vendimia Riojana (Grape Harvest Festival), a vibrant celebration of the region’s winemaking tradition. Logroño also offers an excellent base for exploring nearby vineyards and wineries, providing a more urban experience compared to Haro.
Haro
For wine tourism, Haro is considered the heart of Rioja, particularly for its Barrio de la Estación , home to many of the region’s most prestigious wineries. Haro is known for its rich winemaking history and vibrant wine festivals, such as the Batalla del Vino (Wine Battle), where wine lovers can enjoy tastings and immerse themselves in the local culture. H aro serves as a gateway to the Rioja Alta and Rioja Alavesa subregions, offering a perfect base for visitors looking to explore Rioja’s wine culture. Haro's Barrio de la Estación is home to iconic wineries such as Muga and Lopez de Heredia.
Laguardia
Located in Rioja Alavesa , this charming medieval village known for its cobbled streets, underground wine cellars, and scenic views of vineyards and the Sierra de Cantabria mountains. Visitors can explore historical sites like the Santa María de los Reyes church and the ancient city walls. Just outside the village, you’ll find Bodegas Ysios , a stunning modern winery designed by Santiago Calatrava . Its wave-like architecture and picturesque surroundings make it a must-see for those touring the area, blending cutting-edge design with winemaking tradition.
Briones
Briones is a picturesque town in Rioja, renowned for the Vivanco Museum of Wine Culture, located just outside the village. This impressive museum offers a deep dive into the world of wine through interactive exhibits, historical artifacts, and modern winemaking displays. It blends culture, history, and art, showcasing wine's significance throughout time. Visitors can also enjoy wine tastings and explore the surrounding vineyards, making it a must-visit for wine enthusiasts interested in the heritage and artistry of winemaking in the region.
Did you know that...?
Haro hosts the famous "Batalla del Vino" every year on June 29th. During this festival, participants drench each other in wine while celebrating the feast day of San Pedro. This unique and playful tradition, which dates back to the early 20th century, attracts thousands of visitors and wine lovers from around the world, making it one of Spain's most colorful and fun wine festivals.
How To Reach Rioja
Rioja wine region is well-connected, making it an accessible and enjoyable destination for wine enthusiasts. When planning a trip to Rioja, here are three main travel routes that highlight the region’s renowned wines, rich history, and scenic beauty:
Begin your journey in Logroño, the vibrant capital of La Rioja, known for its lively Calle Laurel, where you can indulge in traditional tapas paired with local wines. From Logroño, head to Haro, the heart of Rioja’s wine culture, where you’ll find some of the oldest and most prestigious wineries, or "bodegas." Visit Bodegas López de Heredia or Marqués de Riscal to taste their world-famous Tempranillo and explore century-old wine cellars. Stop by the Vivanco Museum of Wine Culture in Briones to delve deeper into the history of winemaking. Conclude your day with a stroll through Laguardia, a medieval town perched on a hill with spectacular views over Rioja’s vineyards and hidden underground wine cellars.
For a more tranquil and scenic experience, start in the charming village of Ezcaray, nestled in the foothills of the Sierra de la Demanda mountains. Known for its natural beauty and artisan crafts, it’s a perfect base for exploring Rioja’s quieter side. From here, venture to the lesser-known wineries of Rioja Alta, where sustainable and organic practices take center stage. Drive through picturesque countryside, visiting small villages like Nájera, with its ancient monasteries and historical significance. End your trip with a visit to Bodega Ysios, where modern architecture and stunning vineyard views create the perfect backdrop for tasting innovative Rioja wines.
Reaching the Rioja wine region in northern Spain is relatively easy, with several transportation options depending on your starting point. Here’s a guide to getting here:
Flights
The nearest major airports to reach Rioja:
- Logroño-Agoncillo Airport (RJL): The closest airport to the Rioja region, located just 15 km from Logroño, the capital of La Rioja. However, this airport has limited flights.
- Bilbao Airport (BIO): Located about 130 km north of Rioja, Bilbao Airport is the largest in the area and offers a wider range of international and domestic flights.
- Madrid-Barajas Airport (MAD): Approximately 330 km south of Rioja, Madrid’s airport is another major hub with frequent flights from around the world. From Madrid, you can reach Rioja by train, bus, or car.
Trains
Bus
Car / Ncc
Driving is a convenient way to explore the Rioja region at your own pace, especially for visiting the vineyards and rural areas.
- From Madrid: The drive to Rioja is about 3.5 to 4 hours (approximately 330 km) via the A-1 highway.
- From Bilbao: The drive is about 1.5 to 2 hours (130 km) via the AP-68 highway.
- From Barcelona: It takes around 5 hours (approximately 480 km) via the AP-2 and AP-68 highways.
How to visit wineries in Rioja
Exploring wineries in Rioja is an unforgettable experience, but understanding how to get around is essential.
Public buses are available, but renting a car or hiring a driver gives you the flexibility to explore vineyards at your own pace. In Haro and Laguardia, some wineries are walkable, but accessing remote bodegas requires private transport. Alternatively, guided tours departing from cities like Madrid or Bilbao offer convenient transportation and expert insights, while taxis and private transfers provide additional flexibility.
Let’s explore some of the
organized tours
available in Rioja through
Winedering
:
Discover Rioja: 3 Wineries & Exclusive Tastings from Bilbao, Logroño or Rioja area
This exclusive wine tour in Rioja takes you on a full-day journey to three exceptional wineries, or two wineries plus a masterclass in Laguardia. Led by a knowledgeable WSET and Spanish Wine Scholar guide, you'll enjoy intimate tastings of premium Rioja wines, along with insights into the region’s winemaking heritage. The tour includes pick-up from your accommodation in Madrid, Bilbao, or Rioja, and offers an optional wine masterclass for a deeper experience. Lunch is not included.
Rioja Alta & Rioja Alavesa Wine Tour, the perfect blend of history, gastronomy and viticulture
The Rioja Alta & Rioja Alavesa wine tour offers a full-day exploration of these renowned regions, blending wine, history, and gastronomy. Visitors will enjoy exclusive visits to three wineries, tasting 3 to 6 wines at each, including non-exported selections. The tour includes a visit to a historic 16th-century winery, vineyard tours, and a traditional Riojan lunch. Led by an expert guide, the tour provides deep insights into the region’s winemaking traditions, all with private transport and hotel pickup.
2-Night Getaway & Wine experience in Haro, In the heart of Rioja
Enjoy a luxurious 2-night stay at Wine & Soul Suites in Haro, La Rioja, a wine-themed accommodation offering a blend of art, design, and comfort. Explore Haro’s historic charm while indulging in an unforgettable wine experience. The package includes a guided visit and tasting at Bodegas Gómez Cruzado, a century-old boutique winery in the renowned Barrio de la Estación, where you’ll sample traditional, elegant Rioja wines.
Wine getaway at Palacio Azcárate in Ezcaray, La Rioja
Enjoy a wine-themed getaway at Palacio Azcárate in Ezcaray, La Rioja, featuring a night in a double room with buffet breakfast. As part of your stay, take a guided tour of a local Rioja winery, where you'll learn about the winemaking process and taste three wines paired with local cheeses and cold cuts. The winery visit is flexible, available on the day of your arrival or departure. Note that transportation is not included.
Wine & Food in Rioja
The Wine Capital of Spain
The Rioja wine region is one of the most celebrated in the world, divided into three subzones: Rioja Alta, Rioja Alavesa, and Rioja Oriental. Each subregion contributes unique terroirs and microclimates, producing wines that range from youthful and fresh to complex and age-worthy.
1. Rioja Alavesa, located in the Basque Country, has higher altitudes (400-800 meters) and a cooler Atlantic climate, resulting in elegant, fruit-forward wines with good acidity. The soils here, primarily clay-limestone, enhance the freshness and finesse of the wines. Tempranillo dominates, producing wines with vibrant fruit flavors, often with a touch of oak aging.
2. Rioja Alta stretches across the western part of the region and is renowned for its Atlantic influence and diverse soils, including iron-rich clay and limestone. This combination results in wines with excellent structure and aging potential. Tempranillo is again the dominant grape, but varieties like Graciano and Mazuelo are often blended to add complexity. The wines from Rioja Alta have balanced acidity, refined tannins, and a more traditional oak influence, making them suitable for extended aging.
3. Rioja Oriental, the warmest subregion, experiences a Mediterranean climate with hot summers and low rainfall. Vineyards here, often planted at lower altitudes in fertile alluvial soils, produce fuller-bodied, higher-alcohol wines. Garnacha thrives in this climate, adding richness and depth to the wines. Rioja Oriental is known for its bold, ripe red wines with concentrated fruit flavors and a softer tannic structure.
The hallmark of Rioja wines is their oak aging, a tradition that dates back to the 19th century when winemakers introduced American oak barrels. This aging process imparts distinctive flavors of vanilla, spice, and smoke, complementing the primary fruit characteristics of the grapes. Crianza, Reserva, and Gran Reserva are the most common classifications, indicating the length of aging. Crianza wines are aged for a minimum of two years, with at least one year in oak, while Reserva wines are aged for three years, and Gran Reserva wines for five years, with at least two years in oak and the remainder in bottle. This extended aging gives Rioja wines their characteristic complexity, with layers of dark fruit, spice, tobacco, and leather, and an elegant balance of acidity that allows them to age gracefully.
Tempranillo remains the signature grape of the region, often blended with Garnacha, Mazuelo, and Graciano to add structure and complexity. While Rioja is primarily known for its red wines, the region also produces high-quality white wines from the Viura grape, as well as refreshing rosés.
Riojan Gastronomy
The Rioja wine region offers a rich culinary tradition, perfectly complementing its famous wines, particularly the oak-aged Tempranillo reds. The cuisine here is deeply rooted in local ingredients and seasonal fare, reflecting the region's agricultural heritage.
Here are some traditional dishes that pair beautifully with Rioja wines:
Patatas a la Riojana
A hearty stew made with potatoes, spicy chorizo, and bell peppers, simmered in a rich paprika-infused broth. The smokiness from the chorizo and the savory broth pair beautifully with a young Rioja Crianza, whose fruity notes complement the dish’s depth without overwhelming it.
Chuletas al Sarmiento
Bacalao a la Riojana
Salted cod cooked with tomatoes, onions, and peppers, creating a savory and slightly sweet sauce. This dish pairs well with a Rioja Blanco, whose fresh acidity cuts through the richness of the fish and complements the tomato-based sauce.
Pimientos Rellenos
Sweet peppers stuffed with a variety of fillings such as meat or seafood, often served in a flavorful tomato sauce. The subtle sweetness of the peppers and the richness of the filling are beautifully balanced with a light and fruity Rioja Rosado, offering bright acidity to cut through the dish’s richness.
Menestra de Verduras
A hearty vegetable stew made from seasonal produce like artichokes, peas, and green beans. The earthy, green flavors of this dish pair well with a crisp, mineral-driven Rioja Blanco, highlighting the freshness of the vegetables.
Chorizo a la Sidra
Chorizo sausages braised in cider, creating a slightly sweet and tangy sauce to balance the spiciness of the sausage. Pair this dish with a Rioja Crianza, where the fruit-forward flavors and mild tannins complement the dish’s bold, savory notes.
Fardelejos
Crispy almond-filled pastries with a soft, nutty interior, typically dusted with sugar. These sweet treats pair beautifully with a Rioja Blanco Semidulce, whose subtle sweetness complements the almond filling without overpowering it.
Pochas con Membrillo
A unique combination of stewed pochas (white beans) served with quince jelly for a sweet contrast. Pair with a Rioja Crianza — the fruit-forward notes and mild acidity balance the sweetness of the quince.
Peras al Vino Tinto
Pears poached in red Rioja wine, absorbing the rich fruit and spice flavors. This classic dessert pairs perfectly with a Rioja Reserva or Gran Reserva, enhancing the depth of the wine used in the poaching process.
Top 5 Wine Experiences
Here are our top 5 recommendations for wine experiences in Rioja, carefully selected by Winedering, the world's most popular wine and food experiences marketplace. These experiences, booked by thousands of customers, are the ones we highly recommend for creating unforgettable moments.
Premium Wine Tour and Tasting at Bodegas Valdemar in La Rioja
Experience the essence of Rioja at Bodegas Valdemar with a guided tour through its historic winery, reserve cellars, and barrel rooms. Discover the innovative winemaking techniques passed down through five generations. Afterward, enjoy a premium tasting of three esteemed single-vineyard wines, paired with a delectable tapas. Families are welcome, with fun activities and grape juice offered to younger visitors. Visitors consistently praised the unforgettable experience at Bodegas Valdemar, highlighting the exceptional wines, excellent service, and warm, attentive hospitality provided during the tour.
Rating: 5/5
Experience type: Winery visit & tasting
Ideal for: families, friends, groups
Wine tasting in a 12th-century Necropolis at Tobelos in Rioja
At Tobelos Winery in Rioja, enjoy a unique wine tasting in a 12th-century necropolis located within the estate's vineyard. The experience includes a jeep transfer from the winery, where you'll taste two of Tobelos' wines paired with local Riojan delicacies like cheese and cold cuts. In case of bad weather, the tasting will take place indoors at the winery.
Rating: 4/5
Experience type: Vineyard visit & tasting
Ideal for: couples, friends, small groups (max 6 people)
Wine tasting and visit to the historical vineyard of Bodegas La Emperatriz in La Rioja
At Finca La Emperatriz in La Rioja, enjoy a guided tour through historic vineyards once owned by Empress Eugenia de Montijo. Led by an expert, explore the estate's oldest vines and discover what makes this terroir unique for growing elegant wines with aging potential. The experience includes a tasting of 4 estate wines, paired with local artisanal products like cheese and cold cuts.
Experience type: Winery visit & tasting
Ideal for: couples, friends, small groups (up to 10 people)
Tempranillo Wine Tasting in the heart of Rioja at Bodegas Vallobera
At Bodegas Vallobera in Rioja, the Tempranillo Wine Tasting offers a personalized and exclusive experience. Visitors explore vineyard management and the winemaking process, guided through each step with expert insights. The tour concludes with a tasting of three wines, showcasing the diverse expressions of Tempranillo. The wines are tailored to your preferences, allowing for a deeper appreciation of the region’s terroir and winemaking craftsmanship.
Experience type: Winery visit & tasting
Ideal for: solo travelers, friends, small groups (up to 8 people)
Wine tasting & Visit to Bodegas Izadi in Rioja
At Bodega Izadi in Rioja, enjoy a small-group tour through the winery's five levels, where grapes descend naturally by gravity. The tour includes a tasting in the elegant glass tasting room, located in the heart of the barrel room. You’ll sample three wines — Izadi Blanco, Izadi Crianza, and Izadi Selección — paired with gourmet delicacies like cheeses and cured meats. It’s a perfect experience for wine lovers and those interested in Basque gastronomy.
Experience type
: Winery visit & tasting
Ideal for: Couples, families, groups (max 12 people)
Itineraries and Wine Tours
in
Rioja
If you need some inspiration for your next trip or looking to adjust your current reservations in the Rioja wine region, check out our top two itineraries recommended by Winedering for the world-famous Rioja. The Winedering team has meticulously curated these tours to offer an exceptional experience.
Tour #1: Half-Day Morning Rioja Wine Tour from Logroño
Enjoy a half-day journey from Logroño, the heart of the Rioja wine region, where you'll visit two exceptional wineries. Experience the diversity of Rioja wines with tastings at both locations, one of which will include local tapas to enhance your experience. After exploring the wineries, take time to discover Logroño itself, known for its charming streets and rich wine culture, rounding out a perfect day immersed in wine and history.
/
9 am
At 8.40 am, depart from Logroño by car or private driver.
/
11 am
Transfer to Bodegas Valdemar, the ride takes around 15 min.
/
1 pm
/
1.15 pm
Drive back to Logroño. Total duration: around 4,5 hours.
Tour #2: Full-Day Rioja Wine Tour from Bilbao
Embark on a full-day tour through the enchanting Rioja Alta and Rioja Alavesa, visiting three exceptional wineries. Enjoy guided tours of the vineyards and cellars, learning about the region’s winemaking traditions. Throughout the day, you'll taste approximately 9 distinct Rioja wines, each paired with local artisanal delicacies that perfectly complement the flavors. This experience offers an in-depth look at the region's rich wine culture, creating a memorable journey for any wine enthusiast.
/
11 am
Depart from Bilbao
at 9.45 am.
/
12.15 pm
Drive to Tobelos Bodegas y Viñedos for your next experience. The drive takes around 20 minutes.
/
3 pm
Transfer to Bodegas Emperatriz. The drive takes around 20 minutes.
/
5.30 pm
Arrive at Bodegas Emperatriz for a guided tour of the estate's historic vineyards and cellars. The experience includes a tasting of 4 estate wines, paired with local artisanal products.
Duration: 1,5 hours
/
6.45 pm
Return to Bilbao. Your drive back will take around 1 hour 15 min.
Total duration: 9 hours
Enjoy Wine Experiences
in Rioja
With detailed itineraries and insider tips, your adventure through the Rioja wine region will be both seamless and enriching.
Remember to take your time, enjoy the stunning views, and soak in the warm hospitality of the local winemakers and residents. Here's to many memorable wine experiences in Rioja, that you can easily book online on Winedering.com, the best online wine tourism marketplace worldwide.
Buen Viaje and salud to an unforgettable adventure in Rioja!